The American Health Lawyers Association Announces New Name and Rebrand
- March, 19, 2020
The American Health Lawyers Association announces its new name, the American Health Law Association, as part of an overall rebranding initiative that recognizes the shift in the health law industry with a wide variety of professionals, backgrounds, and experiences, all working together to lead health law to excellence.
With numerous law schools creating Master of Jurisprudence programs and other schools with health law and public health degrees, graduates of these programs cannot sit for the bar but expand the workforce who focuses on health law and health care compliance. The Association looks to support its expanding membership base with a name and brand that reflect a more collaborative, diverse, and inclusive organization dedicated to legal issues in the health care field.
“The new tagline, Educating and Connecting the Health Law Community, emphasizes our ongoing commitment to the growing number of diverse professionals who shape and inform key health law issues while still maintaining our commitment to traditional health lawyers.” said Robert R. Niccolini, President of the American Health Law Association, and Shareholder at Ogletree Deakins in Washington, DC.
“This rebranding initiative represents the American Health Law Association’s continued commitment to supporting new and returning members with educational, professional development, and networking opportunities,” noted David S. Cade, Executive Vice President/Chief Executive Officer, American Health Law Association. “Only through a wide variety of individuals, backgrounds, and experiences will the profession find true success.”
The rebrand initiative includes the new name, a new logo, tagline, website, member portal, and domain, as well as a new membership model set to launch in April. For more information, visit AHLA’s Frequency Asked Questions - Rebranding.